Five tips on how to make your Google Adword experience more rewarding.
Tip One
Try to think like your potential customers. If you were interested in the product, service, or information found at your site, what words would you search on? Better yet ask your friends or family to tell you what they would "google" if they were interested in your particular product, service or information. Sometimes the best keywords can be found by not over thinking about your keywords.
Tip Two
Choose good keywords. Lots of people are spending good money on clicks of bad keywords. Meaning the keyword does not relate to the product, service or information found at your site. Then what happens? The person gets to your site and they leave because it's not what they are looking for. You can relate can't you? How many times have you searched for things at Google or other search engines and left the site because the site has nothing to do with the keyword you typed? Each time that happens some one is paying for the click. Don't let that be you.
Tip Three
Compete against your self. Write ads, find the one with the best CTR (Click Through Rate), then write other ads and try to beat the previous high CTR ad. Keep doing it until you find the best ad(s). Try to use your keywords in your ad, Google likes that because it makes your ad more relevant.
Tip Four
Small changes equal big results. When writing ads, try change subtle things in the ad and test using Tip Three. Sometimes switching one word for another, capitalization, the position of certain text or other small changes makes a huge difference. Sometimes the change can be one small word. So don't throw away an ad before tweaking it a bit and testing with Tip Three.
Tip Five
Track your results carefully. Google has excellent tracking but you may also look for a third party tracking services to dissect your Adword results. Try googleing "Adword Tracking" that should keep you busy for a while. Keep up to date on new trends which may affect your ads both negatively and positively. Make changes to your ads to reflect these trends
Google Adwords is a great tool but like any tool you must follow the instructions to use it properly. There is a ton of information on the Google Adword site so make sure you first stop is there. It is possible to loose a lot of money with Adwords, but you can also make a lot of money or get's lots of traffic to your site with Adwords if used properly. Also read all you can about Google Adwords and apply what you've learned and back up your changes with your monitoring tools. Document your changes to see what works. Then when you ‘ve got Google figured out apply what you've learned to the other PPC search engines, like Yahoo, MSN, ASK, etc. Good Luck!
Joseph (Jay) Regan is an owner/part-owner of three small businesses. He lives in North Carolina. See more at www.jrmakemoreathome.com
